About Amark
Development and Goals
AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it.
Consumer Attention and Compensation
AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses.
Efficiency Improvements
AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.