Some of the worlds greatest minds are building the apps of the future based on blockchains, RefToken is here to connect those developers, with the brands and marketers that can make their projects go mainstream.As the Ethereum DAP ecosystem expands downstream towards B2C oriented applications, a key bottleneck will emerge where companies looking to scale rapidly will need to acquire end users at a rate that is greater than the adoption of blockchain tech.Smart contracts will establish trustless relationships between brands and affiliates, with all revenue & conversion data secured on a blockchain, allowing instant payments for completed transactions.Tokens will be bought by merchants and held in escrow by RefToken in order to ensure adequate funds to pay affiliates for their services. On each conversion the predetermined amount of tokens will instantly be paid into the affiliate's wallet.There will be review and rating system implemented on the platform to further encourage good performance. Merchant can choose which affiliates they choose to approve or deny for a deal.