Jade is a decentralized advertising protocol based on blockchain and ethereum smart contracts. It is a tool to both bridge the gap between advertisers and consumers, while also blocking intrusive and malicious ads online.Jade will fix the numerous problems currently present in the online advertising industry. Unethical collection of data from unwilling consumers, fraud, use of ad blocking software, and inconsistent communication. Jade uses a decentralized blockchain network to create a platform for both advertisers and consumers to benefit.