Counterfeiting is a multibillion-dollar problem. Buyers don't know whether their goods are original. Now they can, via immutable blockchain-based proofs. SOMA's Interactive Item Card is a patent-pending blockchain architecture that represents an item and its history in a digital form.People want to know who they're dealing with. It's an ancestral urge. SOMA makes buying and selling more transparent and connected. People can build connections—and monetize their social capital. With customized profiles, social media feeds, and visual displays, users can showcase a personal brand based around lifestyle products—and can resell those products for fair compensation.SOMA allows near-instantaneous and low-cost payments across international borders, via cryptocurrency. Or, you can pay the old-fashioned way. In either case, SOMA records transactions immutably on the blockchain. Ownership transfer & history becomes part of the item record, as does any change in the condition of the item.