In my previous article, I already told you about AVA and the project’s initiative to create and develop a global community— the launch of the AVA Hub. And also about why this aspect is very important for any company. It has been a little over a month since I began to take part in this amazing initiative. An experiment that began to change my life. Therefore, I think I should share with you the steps of my journey.
After registration, the user enters to the Dashboard. There, the user gets access to the latest project and platform news, latest notifications, tasks, activity trends and the latest comments of other users. Also from the Dashboard, you can get to the community board to watch and evaluate the activities of other users, publish your activity, and much more.
The key to the sustainability and prosperity of any company is based on its adoption in the world and the widespread use of its products / services. In real life, it is not enough to release a good product, because if a small number of people know about it and no one uses the product, any company will be doomed to failure.
Building a large, powerful and loyal community is one of the primary tasks for the company along with the creation of its main product / service. Any experienced CEO, marketing or PR manager understands that without a strong community, the success of any company will be very difficult. Why is community building so important? The community helps the company solve several very important tasks:
We humans are amazing creatures, we are full of contradictions, we seem to combine surprisingly incompatible things - anger and kindness, loyalty and betrayal, honesty and deceit, greed and generosity. Some people may be vicious and greedy deceivers capable of taking any actions to achieve their selfish goals, while others may disinterestedly and generously help strangers in distress.
As the world of cryptocurrencies develops, new projects started to appear more and more frequently. It was a wonderful time when there were many people on the market with good ideas and not bad intentions. To create their product, these companies needed money to develop. Traditional methods of raising capital were poorly applicable to blockchain companies.