English
USD
Popular
Other
Marketers Move Deeper Into Mobile Games

The inclusion of mobile games in this year's Super Bowl commercial lineup demonstrates that the sector is advancing, which provides a significant potential for advertisers.

Three mobile gaming companies spent a lot of money ($4.5 million for a 30-second spot) to air commercials during the big game: “Clash of Clans” hired Liam Neeson to star in its Super Bowl ad; “Game of War: Fire Age” released a Kate Upton-led commercial; and “Heroes Charge,” despite not having a celebrity endorsement, bought 15 seconds of air time featuring an animated fight scene.

It is a clear sign of things to come, as corporations will look into the growing popularity of mobile gaming to advertise. We are bound to see more adverts even as we play online pokies and other casino games.

“The fact that three Super Bowl advertisers were mobile gaming companies is a clear indicator that mobile is becoming the predominant platform for games, that there is a mass audience for mobile games, and that there is big money to be made from mobile games,” says Richard Guest, North America at Tribal Worldwide president. “Advertisers will pay more and more attention to the mobile gaming space because of the mass audience and because consumers’ appetite for new mobile games would indicate an opportunity to introduce branded content into the space.”

Guest's agency has created a smartphone game called "DXM Labworks" for the Consumer Healthcare Products Association (CHPA) to raise awareness about the dangers of dextromethorphan misuse (commonly known as DXM, a cough syrup component) among 14- to 19-year-olds.

“Because the ‘DXM Labworks’ campaign was intended to both change an existing behavior and educate teens about the social consequences associated with cough syrup abuse, mobile gaming was an intriguing tactic to explore. It’s also proving to be an extremely effective channel,” he explains.

However, mobile gaming is no longer limited to teens. According to Tuong Nguyen, lead analyst at Gartner's Consumer Technology and Markets Research division, it has expanded across all age and gender groups.

“[Mobile] gaming isn’t just limited only to a sub-segment of younger males anymore. It’s expanded to women, older demographics, parents – just about everyone,” Nguyen says.

However, when it comes to incorporating mobile gaming components into marketing campaigns, businesses must keep in mind that games are not advertisements, and they must ensure that their message flows smoothly into a gaming environment, according to industry experts.

“Integrating into the context of the game is key,” says Paul Marobella, head of Havas Worldwide Chicago Group, adding that a brand's value may be aligned with the game's outcomes.

“As gamers earn rewards through whatever game they are playing, a brand can reward them with brand-related swag – whether it’s Sour Patch Kids offering buy one get one free after an achievement is scored or a theoretical integration where a tire brand like Firestone could be earned as a driving gamer up-levels. Having this level of contextual, demographic, and cultural relevance will prove to be the best way for brands to see results from the world of mobile gaming,” Marobella notes.

When it comes to mobile games, Paul Munkholm, head of strategy at digital firm Kettle, says that companies must ensure that the idea and experience they aim to provide are ones that their customers would like.

“Creating a game that breaks through like ‘Clash of Clans’ and ‘Candy Crush’ takes a great amount of time and investment. And these games have raised the bar for users. So if a company were to release a subpar branded gaming experience, it may turn off users,” he says

0
196
0
11:00 09.06.2021
Clain Annie
State Of The Art Decentralized Exchange Protocol

ADAX, a new DeFi protocol based on the Cardano network  to revolutionize transactions. The weaknesses of the current proof-of-work (PoW)  consensus design of the Ethereum main-net are no longer news, as it has stunted the  growth of Ethereum for a long time. Case in point, Ethereum’s 15 transactions per  second is too slow, which consequently increases transaction costs to a record high. It intends to develop a benchmark of a liquidity/ swapping solution that facilitates trades within the Cardano ecosystem and can be re-used for future projects as well. ADAX eliminates the indulgement of all sorts of intermediaries, complexities and avoids complex procedures to offer a completely decentralized way of trading.

ADAX is an automated liquidity protocol that facilitates trades within the Cardano  ecosystem in a completely decentralised and non-custodial way. Based on the desire to  shorten the network transactions and reduce costs of transactions, ADAX has been  designed without order books. The removal of intermediaries, complexities, and  cumbersome processes from the equation will provide users with unhindered freedom to  trade without censorship or loss of control of their assets. This is a complete departure  from what takes place in centralised exchanges, where users surrender all the controls of  their assets to the exchange. In this case, ADAX is projected to offer more transparent,  secure, and faster transactions.  


Smart investors have begun to recognise Cardano’s potential to challenge the status quo  of monopolistic and bureaucratic power structures within the world of crypto. Cardano  boasts unparalleled security, breakneck blockchain speed, and significantly lower  transaction fees, features that are seen to usher in a new DeFi era.

ADAX users will be allowed to make smart-contract-based trades securely within no time. More importantly, unlike the hefty cost charges charged by the Etherium network, ADAX users can seamlessly execute their trades successfully with just a fraction of Etherium's cost. ADAX is currently also offering an Airdrop programme where users can get a specific amount of Cardano coins when Airdrop goes live. ADAX focuses on the Cardano ecosystem since it is highly expected to be the all-new crypto standard-setter. Although the cryptocurrency has tremendous competition, Litecoin, for example, is a bitcoin offshoot, which is deliberately rising its value to satisfy the role of daily transactions.

ADAX offers a pretty satisfying fee model with a 0.3% swap fee distribution. It charges only 0.175% for the taker and 0.125% for the maker. Besides, there is no platform fee, and the entire amount goes straight to the liquidity.

0
188
0
07:50 02.06.2021
Clain Annie
BTC/USDT: Price Analysis

BTC/USDT

Bitcoin continues to trade inside a symmetrical triangle pattern as the bulls and the bears battle it out to establish their supremacy. Although the symmetrical triangle generally acts as a continuation pattern, it is difficult to predict with certainty until the price breaks out of the triangle.

The downsloping moving averages and the relative strength index in the negative territory suggest that bears have the upper hand. If the BTC/USDT pair breaks below the triangle, the bearish momentum could pick up. There is a minor support at $28,000 but if that also cracks, the pair could retest the $20,000 level.

This negative view will invalidate if the bulls push and sustain the price above the resistance line of the triangle. If that happens, it will suggest that bulls have overpowered the bears. The pair could then attempt a rally to the 50-day simple moving average ($49,201).

This level may again act as a stiff resistance but if the bulls propel the price above it, the pair will signal that the downtrend could be over.

0
222
0
05:49 25.03.2021
Smith Jasmin
Get perfectly drafted university essays from indigenous experts of Canada at cheap rates

If you are pursuing your academic degree in Canada, you might have to prepare multiple assignments on distinct subjects every week with an aim to reflect upon your understanding of a concept or topic taught in the classroom. Hiring a professional Canadian expert to take charge of these crucial academic write-ups is indeed a smart option but still, students often hesitate to order their assignments from professional portals thinking about the exorbitant amount of money they might have to spend. However, with the university essay help in Canada service by the Myassignmenthelpau platform, this won't be the issue. 

<img src=https://lh3.googleusercontent.com/4HetFed_l1h-vUH7CYIsjcOaE7LdVO6dL9Ya6av6QziO0orWCeiUnJLbXQ0J18A_EvvuF4A=s700>

The portal has launched an affordable initiative in the form of the university essay help service that recruits a team of Ph.D. or Master’s qualified essay writers from Canada who are capable enough to provide premium quality essays to students from different universities at highly affordable prices. Keep in mind that lower costs do not mean that we are compromising on the quality of the content added to your scholarly essays. We understand that students often work on a tight budget and therefore we have designed our price structure according.

Save a huge percentage of your money by hiring the university essay help experts from the Myassignmenthelpau platform

Unlike the other writing portals available on the Internet, the highly affordable university best essay writing service by the Myassignmenthelpau platform does not recruit random freelancers in their writing panel. All the researchers, writers, editors, and proofreaders associated with the platform are highly qualified specialists from distinct areas of Canada. They have once been in your position and thus are well aware of every nitty-gritty of the Canadian education system. They carry years of experience working in the academic writing sector and therefore follow all the guidelines and instructions shared by the clients to prepare a flawless essay in the shortest possible turnaround.

Canadian universities are pretty strict about the referencing styles to be followed while adding citations to the essays. Our writers are well versed with the formatting styles associated with distinct referencing patterns such as MLA, Harward, APA, Vancouver, Chicago, Oxford, etc. Apart from this, our eminent writing panel also assists students with essay editing and proofreading requirements to ensure the submitted text piece shines brightly through the lot.

You can also get useful writing tips from our proficient experts on how to improve your writing skills and approach the essay writing tasks more confidently in the future.

Striving to provide premium quality essays under all circumstances

We at the Myassignmenthelpau platform take strict measures to make sure students receive high standard essays that can easily impress their professors or mentors in the first look. The write-ups prepared by our panel are passed through a multi-stage quality check procedure to ensure every detail is present at the right position. The ordered university essays are prepared from scratch to meet the specific requirements and preferences of every individual precisely. The final draft of the essay is carefully reviewed by a trustworthy quality check panel that determines if every parameter set by the student at the time of order placement is met or not. The editors and proofreaders refine the composed essays thoroughly to ensure the delivery of a flawless text-piece to you. Although we do offer unlimited revisions or amendments facility, we rarely get any such requests as we leave no stone unturned to provide highly satisfactory outcomes in the first go itself. 

The success rate of our university essay help facility can only be determined by the number of students reordering their academic essays from us time and again. 

Communicate with our customer support executives at a time that suits you the best

The university essay help service by the Myassignmenthelpau platform comes along with a 24/7 customer support facility that allows the students to resolve all their writing concerns or places an order for their academic essay at any time of the day. Through our live chat mode of communication, we allow the students to get connected with our customer support executives easily and get their essays completed on time.

If you desire to experience exceptional rewards associated with the exclusive university essay help facility, visit our official website instantly. 

0
300
1
08:13 04.02.2021
Pawar Sanket Dipak
5 Of The Best Math Apps For Android

Math is a tough subject for many people, and this is absolutely understandable. There are plenty of things that numbers do. Moreover, there is a variety of different kinds of math, involving your basics such as arithmetic along with more intricate mathematics like calculus.

And people these days look for math apps for many reasons, but most of them are certainly educational. However, the large number of applications that are accessible today can make it a long process of experimentation to discover an application that is right for you.

Here are the best math apps for androids right now:

Brainly

Brainly is a social networking app for students and it lets users ask any queries from homework assignments. And other users answer the questions with a proper explanation of how the problem is solved. Brainly works more than just a math problem solver.

However, we can come across a few problems because the supported education levels involve elementary school through some college level and it really depends on the the knowledge that users on the network have.

Photomath

From basic math to calculus and trigonometry, Photomath is an incredible Android application to help clarify interesting mathematical sets.

It utilizes a Smartphone's camera pointed at a mathematical question, analyses the data, and offers a detailed step-by-step answer along with an explanation. It's a free app and has the fabulous usefulness of working offline when utilizing the basic central service.


Prodigy

Prodigy is another fun app to make learning exciting, and this is a free one, fantasy-based math game for kids to practice the basics of math problems.

And the best thing about this app is the reporting structure, making it easy for teachers & parents to find out and target the areas a student is having difficulty with. Prodigy is designed with elementary-aged users in mind, and there is a broad range of skill levels inside the curriculum-aligned app, making it easy to use for users from grades 1-8.

HiPER

At number four, we have HiPER, an excellent scientific calculator app. This app should work fine for grade school and college-level mathematics problems. But, the free version of this app only features ten digits along with three exponential digits. And the premium version of HiPER increases digits to 100 regular digits and nine exponential digits. That’s excellent.

Furthermore, the other features include complex numbers, conversion among 200 units, support for fractions, and a lot of other stuff. HiPER is absolutely the best scientific calculator on Google Play Store.

Khan Academy

At number five, we have Khan Academy, one of the more traditional math apps on Smartphones. Khan Academy can let you review and re-learn math problems (and other subjects) in a course-like environment.

Furthermore, Khan Academy includes over 10K+ videos, 40K+ questions, and a lot of different types of math. All this includes basic, math, stats, trigonometry, calculus, basic algebra, pre-algebra, arithmetic, and much more. Also, you can take part in as many of the courses as you want to learn new subjects or as a refresher for stuff that you used to know. The best feature of this app is its price.

It is completely free to use forever and this makes it a must-have for math apps.

Tips For Selecting The Best Math App For Kids

The standards outlined below will help you to make sure that you select the best math apps for kids that will excite, challenge, and motivate your students and improve their overall math learning experience.

· Supports development

· Flexible learning

· Age suitability

· Price

· Engagement and user interaction

· Learning results

· Continual assessment and examination

· Supported by teachers and schools

· Rewards and positive reinforcement

· Improvement of creativity

 

0
217
0
09:40 18.01.2021
Thmas James
Why Do Students Choose My Assignment Help?

The demand for online assignment help is increasing day by day as more and students are enrolling in colleges. When students struggle with their assignment topics, then they look for assignment helpThis is because they will get several benefits of taking the online assignment help. In addition to it, each scholar has different reasons behind taking My Assignment HelpHere is a list of some common reasons.

0
224
0
12:46 03.06.2020
Mathew Emille
What You Should Know Before Hiring a Divorce Lawyer

We all know that passing through a divorce is emotional to many, but at some points, the only decision you have is to hire a divorce lawyer who can assist you to navigate through this hard situation. However, if you're intending to hire a lawyer keep in mind that there are many of them, but choosing the right one to fit all your requirements can be of the best decision you will make to get successful results. Hence there are some tips you need to consider to be sure that your attorney has enough experience to relate to your case. Therefore the guide will assist you to understand the points worthy before hiring a Divorce Lawyer Suffolk.

0
228
0
12:40 03.06.2020
Mathew Emille
What You Should Know Before Hiring a Divorce Lawyer

Facts to Know before a Hiring a Divorce lawyer

We all know that passing through a divorce is emotional to many, but at some points, the only decision you have is to hire a divorce lawyer who can assist you to navigate through this hard situation. However, if you're intending to hire a lawyer keep in mind that there are many of them, but choosing the right one to fit all your requirements can be of the best decision you will make to get successful results. Hence there are some tips you need to consider to be sure that your attorney has enough experience to relate to your case. Therefore the guide will assist you to understand the points worthy before hiring a Divorce Lawyer Suffolk.

0
121
0
03:32 22.04.2020
beyersjulia@gmail.com
LaborX: An Open, Borderless Recruitment Platform for Everyone

LaborX: An Open, Borderless Recruitment Platform for Everyone

Over the past several years, cryptocurrency has grown from a little-known technological curiosity to a global phenomenon. While everyone has heard about the skyrocketing crypto market, there is one aspect of the industry that is often overlooked: crypto jobs.

0
400
1
07:24 03.03.2020
Samboh Ivy
This Bizarre Factor Suggests Ethereum is Getting Ready for a Big Upwards Movement

As Bitcoin and the aggregated cryptocurrency market face dire selling pressure, major altcoins like Ethereum (ETH) have been caught within firm downtrends that have cut significantly into the recent gains they incurred throughout the course of their intense 2020 uptrends.

Analysts are now noting that ETH is positioned to see significantly further losses in the near-term, which could lead the crypto to plummet as low as $180 in the days ahead.

In spite of a weak technical situation, one interesting occurrence seen while looking towards the spread between DAI and USDC may suggest that now is a “decent re-entry level” for ETH.

Ethereum Sees Dire Technical Weakness as Market Continues Descending

At the time of writing, Ethereum is trading down just over 2% at its current price of $219, which marks a slight decline from daily highs of just over $225.

The cryptocurrency’s downtrend first began exactly one week ago, when the crypto rallied up to highs of $275 before plummeting to lows of $210. In the time since this capitulatory selloff, the crypto has been trading sideways around its current price levels, struggling to garner any decisive trend.

0
1279
0
123
Go to page
Bitcoin
(2.94%)
Ethereum
(1.88%)
Binance Coin
(-0.01%)
Ripple
(1.96%)
Cardano
(1.86%)
Polkadot
(2.24%)
Dogecoin
(-1.82%)
HexCoin
(1.90%)
Bitcoin Cash
(0.49%)
Litecoin
(1.98%)
ChainLink
(0.86%)
Stellar
(2.70%)
Luna
(8.62%)
Tether
(0.01%)
AXenS
(0.95%)
Ethereum Classic
(-2.35%)
Avalanche
(2.70%)
EOS
(0.74%)
Tron
(1.72%)
Vechain
(0.78%)
Support Center
Tracking of cryptocurrency markets has become even more convenient with our application.
Neironix Mobile App
Download for FREE
Download App
Create account
Sign in
Contact technical support
If you have any problems with the system, please describe the problem in the form below, or send your question to: support@neironix.io