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Moreover, micro-amount and high-frequency settlement is now an option in the advertising industry thanks to the Lightning Network, and combined with incentives of the token economy, empowering all parties to maintain a healthy advertising ecology.DADblockchain will adopt the framework provided by Ontology, including a complete distributed ledger and the smart contract system. In addition, DAD has expanded its scale based on the existing advertising business and developed a rich set of application layer components targeted for ads delivery, matching, settlement, statistics, anti-fraud, etc. The feasibility of identity verification of individuals and groups through Status ID, combined with the verifiable random function (VRF) and consensus algorithm VBFT, DAD will be able to support large-scale network operation and ensure high performance and ultimate consistency in the same time.