The Decentralized Audience Exchange (DAX) will launch with access to 100M+ unique consumer profiles monthly across 5,000+ brands. We're excited to integrate an ERC20 token into the platform that enables consumers to have more ownership of their data and contribute to the blockchain community!Individuals need transparency into their customer record in a simple-to-use interface that’s mobile-first and browser accessible. You, as an end consumer know if you’re in-market for a car, house, shoes, etc. Why should companies have to guess what you’re interested in when you can just tell them? With DAX, Data-Owners will receive a fair share of the monetary benefit when a Data-User purchases access to their customer record.Today, individuals' data is collected and stored by centralized systems without consent and the option to “opt-out” is only available after the fact. This has led to increased regulation, hacker incentives, and lost trust with consumers. Meanwhile, advertisers and researchers have proven access to accurate consumer data increases return on ad spend, leading to increased demand.