Foreground is a powerful referral and affiliate marketing tool that allows companies to turn their followers into their own sales force to attract more buyers to their token sales.Foreground is the only affiliate marketing and advertising solution that connects advertisers and publishers on both the traditional Internet and the rapidly growing decentralized web (Web 3.0). Foreground solves numerous problems in the affiliate marketing industry by making marketing simpler, cheaper, more transparent, and providing a novel way for advertisers and publishers to build reputations based on an immutable ledger of verifiable conversion data. Our vision involves building a product that positively impacts the industry by reinstalling trust in the market for affiliate marketing, while simultaneously reducing transaction costs via disintermediation using blockchain technology.