PlayCOIN is the currency of exchange within the mobile application. The coins are point packages (utility tokens) that allow to purchase packages of stories in order to experience the territory with a new model of mobile enjoyment. Playtrip authors (storytellers) create a story linked to an itinerary and upload it within the Playtrip platform from their PC; the Playtrip editorial office reviews it and, once approved, it is uploaded into the app’s library.The traveler chooses his story in the library, browsing through the different categories. Once he has chosen his favorite story, he purchases directly through the app a package of Playtrip points (utility token) that allow to unlock the story and live it from his device. The chosen story will guide him to discover the itinerary through an original story, which does not just provide information but also actively engages the user.