YOYOW is a blockchain based DAC incentivizing user generated content(UGC) , named from “You Own Your Own Words”. By rewarding content creators, YOYOW generates high quality content and develops community of knowledge.On YOYOW, the standard to evaluate the contributions of users (including platform builders, content producers and participants) is the value of bringing traffic to YOYOW platform. According to this criteria of assessment, YOYOW offers monetary and equity stake rewards.The first product of YOYOW will be a question-and-answer platform.The vision of YOYOW is to make the knowledge worth more, thus to inspire people to create high quality content.YOYOW takes advantage of blockchain technology to build a transparent and highly effective evaluating system. Furthermore, YOYOW fairly quantify the contribution of users and pay them by money and shares. Additionally, by giving users the rights of control, management, and dividends, YOYOW redefines the community ecosystem and economic model to create a new social media platform.